[ตอนที่ 2] [CU 2013] Don Tae Lee: Cognitive Design with human desire [English Sub]
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Added : 4 years ago
Detail : CU 2013 Meet the Unmet: From hidden needs to business growth Topic: Cognitive Design with human desire Don Tae Lee Co-president of Tangerine Don Tae Lee walks us through a method to overcome Stall Point or a saturation point where business matures and can no longer be expanded.He raises the case of how Korean government conquers this problem by propelling to develop creative industries instead and using design tools such as insight and foresight as the key ingredients. Don talks about his own professional experiences ranging from the seat and cabin reconfiguration for British Airways; seat design for train in UK; to appliances design that responds to the unmet needs. These cases depict how a slight change, drawing from insight and foresight, can yield to a great overall impact. www.cu-tcdc.com
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Don Tae Lee
ประธานร่วม บริษัท Tangerine


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